Episode 90: Are you still trying to do it all on your own?
Today, I’m really talking all about outsourcing;
How do you even start doing that?
What do you begin with?
And I’m really focusing on your online marketing tasks that are needed in your business because it can be very overwhelming for people who are not necessarily that tech-savvy and don’t have the time to really focus on that. So we’re going to be talking about what tasks you can start outsourcing and when would you be ready to start doing that?
OK, so first of all, I think if you feel like you’re ready to start outsourcing, you’ll definitely feel like you just don’t have enough time to get all of this done; there’s just so much stuff to get done. Or you might be feeling like some of the things that you’re doing are just taking way too long. And you know if you had someone else to do it who was really good at this particular task, that it would take them half the time or less to get it completed.
By outsourcing, the beauty of this is it can really free up your time to really be working on the products and services that are making you money, rather than just wasting time doing tasks that you’re not that great at and it’s really costing you money or you’re leaving money on the table because you’re spending so much time doing these tasks that you could potentially have someone else to do and the beauty of how things are running right now is that you can outsource from someone wherever they are in the world.
A lot of your online marketing tasks can be outsourced to anyone and as long as you show them how you want it done, it can be done relatively easily.
But I definitely know that there’s a real balance between hiring your first person and really increasing your income enough to keep them on board, so I definitely understand that and I tried to hire someone a couple of years ago. I was probably in my second year of business and I thought, you know, I’m going to hire a VA; everyone kept telling me: hire a VA, it’s going to be amazing, it’s going to change your life. And it didn’t. I hated it, I couldn’t work it out, I couldn’t co-ordinate them, I couldn’t manage them properly and all that kind of thing and so I just thought no, this is taking way too much time.
It was actually taking me more time to co-ordinate with the VA than it would have taken me to just do the task and I thought: no, forget it.
And then, after that, I started really working on the systems in my business; setting up tutorial videos on how I like to do each of the tasks that are common in my business such as doing a podcast, putting up a blogpost, schedule social media posts, setting up email sequences and campaigns and all of those kinds of things and I started recording videos and I hired someone to actually come in and transcribe all those videos into step-by-step tasks for me and I had someone come on board and they would actually come to my house and that was working OK for a little while but then she had to move on because I didn’t have enough hours for her.
And now, I do have a VA and things are going pretty well and I’ve also hired a Project Manager to help me co-ordinate all of these things, so that has made my life easier.
But I also use these two people in my business to support me with the amount of client work that I have, so, once I’ve worked out the strategy for my clients they’re actually helping me implement a lot of that, similar tasks that what we’ve mentioned today. So, for me, in my business, these two people are not just doing my marketing but help with client marketing as well so it really fits in having someone help me manage that staff member as well, so that has worked a lot easier and some of the tasks, as I mentioned before.
But you know, some other things that you could be outsourcing include things like creating images, videos, perhaps copy-writing, all of those kinds of things that you have to be quite creative to do that so if that just does not float your boat, the definitely look at getting that done by somebody else.
So, a couple of the podcast episodes that I’ve done before include Episode 75 which I did speak about setting up systems for your business and that’s probably one of my most popular podcast episodes, as well as I interviewed Kelly Azavedo and she and I actually met up in Mexico a few years ago and she is a systems expert, so she’s going to help you, if you check out her interview, we talk about how to set up systems and why we really need those systems in place, but you can also in that, there are links to her website and social media if this is an area of your business that you know you need to get sorted.
So, today’s actionable task is to write down three tasks that you would love to get off your plate and outsourced and I want you to start creating a plan to make that happen: could it be happening in a month, or two months, or three months and come and share that in our Facebook Group.
Every Wednesday I run a full tutorial on my Facebook page through a live video. This is based on the content shared here in the podcast. Be sure to check out my Facebook Page for past Facebook Live tutorials where I go deeper and share useful demonstrations on how to implement this into your business.
Actionable Task: Three tasks I’d like you to identify; what three tasks you’d like to outsource and when can you make that happen?
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